• We build the foundation to generate sustainable competitive advantages.

Market Research / Benchmark

What is for?

  • To determine the viability of the business in certain environments or contexts.
  • Define the “life cycle” of a business, anticipating possible upcoming events.
  • Investigate and deepen the needs of niche markets we know and recruit new niches susceptible to our products and services.
  • Defining our target, or target audience to whom we address qualitatively and quantitatively.
  • Investigate about our direct and indirect competition; main competitors, market shares, positioning, strategies, etc.
  • Mark patterns of segmentation that we will continue to target markets discovered.
  • The data will indicate the basis for defining a marketing plan with which to achieve our goals.

What tools are commonly used?

  • Questionnaire / survey. It can be physical, phone or mail.
  • Focus Group. Is to bring together a select group of consumers to discuss and debate the properties of a product or gather information on needs and insights on it.
  • Scantrack. Lets you know the levels of rotation relative to its competition, and provide information on the elasticity of prices and market share.
  • Frenteo. Raise Data on the number of products that are exposed to the public, at the point of sale.
  • Tasting / Demonstration. Provide a group of consumer product samples to determine probabilities of success or failure before launch.
Characteristics of the process Benefits for the company
  • In studies on supply and products and services by competitors benchmark.
  • Better information to make competitive decisions. Reduced business risk.
  • Analysis of demand and consumer behavior through focus group.
  • Accuracy in determining the effectiveness of a face positioning or branding campaign.
  • Quantitative market research studies for market size.
  • Improved planning costs for the introduction of a new product
  • In-depth interviews about tastes and preferences.
  • It helps to know how preferences change and cost reduction.
  • Understanding the perceptions of our customers in brand or features of our products
  • To assimilate the “added value” of our products or services that make us apart from the competition.
  • Analysis of the distribution channels and identify the messages to be transmitted for each.
  • Determines the most appropriate system sales. Cost efficiency by adapting commercial market structure.

Other Expected results

  • Reduced costs for the effective introduction of new products.
  • Optimizing advertising expenditures.
  • Improvements in the design of products and services to suit the needs of customers, and the resulting increase in sales.

Expected Yield

150% of the investment

Verifiable success cases 

  • Steel Sector. 150 employees. Market for steel steel company in the automotive sector.
  • Energy Sector. Focus Groups for distribucióna company on launching new mobile services.
  • Sector Security Services. Conducting a benchmark for the launch of an electronic security system.