ActitudPro

  • We build the foundation to generate sustainable competitive advantages.

Customer Marketing

What is for?

  • Having a better understanding of customers to handle them better.
  • Identify the best way to access and interact commercially with clients based on their preferences.
  • Segmenting the customer base and prospects, based on relevant variables for a more effective communication and marketing.
  • Maintain existing customers and get new customers.
  • Ensure that customer experiences are above your expectations.
  • Keeping the customer in real time through a software client management.
  • To establish differentiated service according to the value of each customer and the variables to know them.

What tools are commonly used?

  • Quantitative analysis to identify specific insights of purchase.
  • Focus Group to identify specific variables making decisions or impact on the business process.
  • Statistical analysis to categorize the different existing clients in clusters.
  • Behavioral test to bring members of the business to customer segments, depending on your personal profile network.
Characteristics of the process Benefits for the Company
  • Using models to identify technical insights for decision making.
  • Decisions based on a technical basis.
  • The database of customers and prospects is organized.
  • The best commercial action for each type of client is defined.
  • Further refinement and clarity of segments.
  • Marketing campaigns tailored preserving positioning.
  • Resources (Ciales and Mk) are organized according to each type of client.
  • Cost savings through greater accessibility to commercial customers.
  • Precise strategy for each segment.
  • Effective performance preserving the position to transmit.

Other Expected results

The strategic clarity from the commercial point of view and marketing allows greater organizational alignment.

Expected Yield

Estimated ROI of 70%

Verifiable Success Cases 

  • Steel Sector. 300 Employees. Identification of insights purchasing different customer segments and positioning analysis perceived by each.
  •  Food sector. 120 employees. Analysis from the point of view of business intelligence and identification of the customer base. Recarterización of it in terms of the types of equipment vendors. Creating multiple channels depending on the types.
  •  Energy-Telecom Sector. 300 employees. Performing a series of focus groups to identify insights purchase for the launch of a new product to existing customers telecommunications energy.