FOOD, FMCG AND RETAIL
We work with sales teams to create a unique customer experience, integrating decision-making based on data analytics. We integrate the hybrid sales process into organisations, with digital touchpoints and presence.
INCREASE CUSTOMER ENGAGEMENT WITH THE BRAND
How do we integrate data analytics into decision making efficiently? This is one of the challenges facing the industry. It is increasingly difficult to maintain customer loyalty with our brand, so we must generate differential experiences in the digital environment, incorporating customer management tools and data analysis that allows us to personalise the offer.
It is necessary to adopt a hybrid customer experience, digital and face-to-face. Promote structural transformation projects including sustainability and the circular economy as basic pillars in products and processes.
If we are talking about B2B, the objective of the commercial teams is to achieve maximum commercial penetration and improve capillarity. Equipping commercial profiles with the necessary elements to carry out an excellent hybrid sales process is key to the evolution of organisations.
EXAMPLES OF OUR WORK
- Construction of Customer Journeys to identify the moments of truth (MOT) in the sales process in the different sales channels and training the team to carry it out efficiently.
- Qualitative and quantitative market research to understand motivations and purchase drivers.
- Carrying out eLearning seminars to implement expert sales in the sales team, by means of theoretical pills and practical webinar sessions focused on solving practical cases previously prepared with the company.