• We strengthen the commercial capacity of our clients.

Mystery Shopping

What it for?

  • Evaluate and measure the quality of customer service face sale online store or sale.
  • Check if the sales teams are being carried out properly all phases of the sale (visit preparation, the interview itself is sold, check to space and back up)
  • Validate if the phases of after-sales and customer support are performed in accordance with customer expectations.
  • Analyze whether the client is properly presented are all possibilities that can be offered.
  • Validate that commercials are using the right sales speatch, to focus he commercial action.
  • Evaluate globally, if the client was satisfied with the visit and especially how it has led to the sale.

¿What tools are common used?

  • Simulated Client Interviews in its various forms (face store visits, receipt of tenders, client visits).
  • Questionnaire/report outline data collection which will subsequently be filled to the completion of the visit.
  • Journal Report
  • Report of mystery shopping action
  • Findings Document
  • Final Presentation to the Board

Process characteristics

Benefits involved for Business

  • Preparation of interviews with management staff to detail the most interesting aspects to value.
  • Assurance that the points are identified that the company want to measure and monitor progress.
  • Establishment of control points with quantitative measurements based but open response.
  • Quantitative and qualitative perceptions gives more wealth to the report.
  • Making visits by experienced sales consultants and customer service.
  • Value of services used and the customer experience of different customer segments.
  • Sales training and customer service that is able to develop ActitudPro can be a lever for improvement after the process.
  • The company has a partner that assists you in the process of improving your sales team or customer attention.

Other expected results

Improvement of the perceived attention.

Expected Yeld

Estimated ROI of  50%.

3 Verifable cases of success

  •  Industry HORECA. 600 employees. Performing a set of mystery shopper actions aimed to identify the sales steps by weddings in establishments.
  • Telecommunications Sector. 5000 employees. Receiving a set of offerings to identify the quality of the business process and proactive customer.
  • Construction Sector. 1400 employees. Carrying out a project to identify the quality of service in shops and the weaknesses of consultative sale process.


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