Digital Sales Plan

The company expects ActitudPro to help it improve its sales organisation to meet the requirements of today’s market, both in terms of proactivity and commercial digital adaptation.

The KEY ELEMENTS of this project are

 

COMMERCIAL ORGANISATION AND STRATEGY:

UPDATE THE BUSINESS STRATEGY. Understanding the business & the competitive situation Designing or validating growth strategies. Omnichannel digital presence.		CUSTOMER INTELLIGENCE Client portfolio strategy Digital lead acquisition system Mechanisms for listening to customers
DIGITAL SALES METHODOLOGIES Benchmarking How does the competition do it? Sales force performance management Using CRM and reports

BUSINESS GENERATION:

IMPROVE OUR CUSTOMER JOURNEY Identify moments of truth. Challenger’s storytelling and value selling Systematic distance selling

ACTIVATION OF NEW CHANNELS Implementation of new channels New digital moments of truth Alternatives to disruptive business models

THE MANAGEMENT AND FUNCTIONS OF THE SALES TEAM:

IMPROVE TEAM MANAGEMENT Sales team management policies Sales team leadership model Team skills development (digital)

MARKETING FUNCTIONS Building our sales model The role of sales managers Sizing and roles of the sales team